7 Ways Email Marketing Tools Improve Communication and Engagement

Learn about 7 ways email marketing tools improve communication and engagement

Email marketing is one of the most efficient methods to engage with your audience and drive business growth. According to Statista’s 2021 forecast, the global number of email users was predicted to reach 4.3 billion in 2022. By 2025, this number is expected to increase to 4.6 billion, accounting for more than half of the projected global population.

However, managing your email campaigns can be challenging, especially if you need the right tools. This is where the best email marketing tools come in handy. These tools help you create and send emails, track your campaign’s performance, and engage your audience effectively.


Email Marketing Tools Overview

Email marketing tools are software platforms that help businesses create, manage, and execute email marketing campaigns. They provide a variety of features to simplify and automate the email marketing process, including email design templates, email list management, segmentation, automation, and analytics.

Email marketing tools are essential for businesses of all sizes, whether you are a small business owner or a large enterprise. They help you reach your target audience more effectively, increase your email open and click-through rates, and ultimately drive conversions and revenue.

Contrary to email marketing tools, some businesses rely on email signature software. Email signatures can serve as subtle versions of email marketing solutions. Signature can be significantly effective since you use them in your business conversation this way they have a higher chance of boosting brand awareness and generating leads. The solutions like BulkSignature allow you to create professional signature templates and apply them to everyone in your organization. These signatures can include contact information, social media links, call-to-action banners, and branding elements, helping to enhance the credibility and professionalism of emails sent by employees.

How Email Marketing Tools Help Boost Communication and Engagement

When it comes to email marketing, selecting the appropriate tools is crucial for the success of your business. According to a report by Fortune Business Insights, the email marketing tool market is expected to have a significant increase in the forecast period, with a projected increase from USD 1.26 billion in 2022 to USD 2.76 billion by 2029, at a CAGR of 11.8%.

The market is flooded with various email marketing tools, and conducting a comprehensive email marketing tools comparison is essential in finding the right fit. The options available come with different pricing plans and features, making it imperative to conduct thorough research to identify the ideal tool for your business within your budget.

Here are seven ways email marketing tools improve communication and engagement.

1. Segmentation and Personalization

One of the most significant benefits of email marketing tools is that they allow you to segment your audience and personalize your emails. With these tools, you can create targeted campaigns that speak directly to the needs and interests of each segment. This helps to increase engagement rates and drive conversions. Some of the email marketing tools offer advanced segmentation and personalization options, allowing you to tailor and write formal emails to your audience’s preferences.

2. A/B Testing

Another great benefit of email marketing tools is that they allow you to perform A/B testing. A/B testing involves sending two versions of an email to a small sample of your audience and measuring the results to determine which version performs better. This helps you to optimize your email campaigns and increase engagement rates. Many email marketing tools offer A/B testing features that enable you to test various elements of your emails including subject lines, content, and call to action.

3. Automated Campaigns

Email marketing tools also make it easy to create and run automated campaigns. Automated campaigns allow you to set up a series of emails that are sent automatically to subscribers at specific times. This feature saves you time and effort and ensures your audience receives timely and relevant messages. Some of the best email platforms offer powerful automation features that enable you to create complex workflows and trigger emails based on subscriber behavior.

4. Analytics and Reporting

Email marketing tools also provide powerful analytics and reporting features that allow you to track the performance of your campaigns. With these tools, you can monitor open rates, click-through rates, and conversions and use this information to optimize your campaigns and improve engagement. Some of the best email platforms offer comprehensive reporting dashboards that provide detailed insights into your campaign’s performance.

5. Social Media Integration

Engaging with your target audience and driving traffic to your website can be effectively achieved through the use of social media. Email marketing tools make integrating your email campaigns with your social media channels easy, allowing you to promote your content and grow your audience. Some of the best email platforms offer social media integration features that enable you to share your emails on social media and track your social media metrics.

6. Mobile Optimization

In today’s mobile-first world, ensuring that your emails are optimized for mobile devices is essential. Email marketing tools make creating mobile-responsive emails that look great on any device easy. This ensures that your audience can engage with your content, regardless of where they are or what device they use. Many email marketing tools offer mobile optimization features that enable you to create responsive emails easily.

7. Personalized Landing Pages

Email marketing platforms also make creating personalized landing pages that complement your email campaigns easy. Landing pages are essential to any email campaign, as they allow you to provide your audience with more information and encourage them to take action. With email marketing tools, you can create landing pages tailored to the needs and interests of each audience segment, increasing engagement rates and driving conversions.

6 Free Email Marketing Tools for Your Business

Managing email campaigns can be challenging, especially if you don’t have the right tools and your budget is constrained. Here are six free email marketing tools that can help your business improve communication, engagement, and achieve your goals:


Free plan:  2,000 emails per month, 5 active contact lists, 100 static contact lists

Key features:

  • Customizable email templates
  • Automation
  • A/B testing
  • Reporting
  • Analytics tracking
  • Personalization tokens
  • Deliverability and reputation health score
  • In-app recommendations

Hubspot is one of the most flexible and powerful marketing automation platforms that helps businesses grow their online presence and generate more leads. It offers a free plan for businesses with up to 2,000 emails per month, which is ideal for small and medium-sized enterprises.

With Hubspot, you can create and send personalized email campaigns using templates, automation, A/B testing, and reporting features. The tool allows you to manage your social media accounts, create landing pages and forms, track website visitors and conversions, and access a variety of other marketing tools.

You can use a drag-and-drop editor to design professional emails that are optimized for any device. You will be able to segment your contacts and customize your emails with personalization tokens by means of CRM data. Moreover, you can improve your email deliverability and reputation with Hubspot’s email health score and in-app recommendations.


Free plan:  2,500 emails per month, 500 contacts

Key features:

  • Basic, featured, and themed email templates
  • Abandoned cart email
  • One-click automated welcome email
  • Basic reporting
  • A/B testing
  • Landing page builder
  • Segmentation

Mailchimp is a popular email marketing tool that offers a free plan for businesses that includes up to 500 contacts and 1,000 sends per month, with a daily send limit of 500. It provides features such as email templates, segmentation, A/B testing, landing page builder, and analytics.

The tool offers a range of email templates to choose from, allowing users to create visually appealing emails with ease by means of an easy-to-use email editor. Additionally, Mailchimp’s segmentation feature allows users to target specific groups of subscribers with personalized content, increasing the chances of engagement.

Finally, the tool provides analytics that enables users to track the success of their email campaigns, including open and click-through rates.


Free plan: Free for up to 1,000 subscribers and 12,000 emails per month

Key features

  • Flexible email editor
  • Pre-designed, dynamic content blocks
  • Reporting
  • Analytics
  • Automation
  • Audience segmentation

МailerLite is a great option for businesses looking to get started with email marketing. They offer a free plan that allows up to 1,000 subscribers, which is perfect for small businesses just starting out. In addition to the free plan, they also offer a variety of paid plans with additional features and benefits.

One of the key features of MailerLite is the editor that allows the use of pre-designed content blocks. These blocks make it easy to create professional-looking emails without needing any design experience – you can add articles, videos, products, apps, and more.

MailerLite also has a variety of automation tools, which can help save time and streamline the email marketing process.

Finally, MailerLite provides detailed reporting and analytics, which can help businesses track their email marketing performance and make data-driven decisions.


Free plan: 250 contacts and 500 emails per month

Key features:

  • Behavioral segmentation
  • Automation
  • Templates
  • Flexible editor
  • A/B testing
  • SMS and push campaigns

Omnisend is known to be one of the best email marketing tools for eCommerce. Its free plan provides 250 contacts and 500 emails per month.

Even though the number of subscribers is limited the functionality that the tool provides is huge. One of the main features of the tool lies in its ability to be connected to the user’s online store. Here is how behavioral segmentation goes into action. This process is based on the behavior and activity of your customers.

Automation enables pre-built workflows that are organized by the type of customer action and your goal. Another advantage is that Omnisend can be integrated with such tools as Mailchimp, Sumo, and Zapier.

On top of that, the tool supports all the necessary features such as A/B testing, templates editor, and even SMS/push notifications.


Free plan: 500 subscribers and 3,500 emails per month

Key features:

  • Email templates
  • Automation
  • A/B testing
  • Analytics
  • Various platforms integration
  • AI-powered features — “Smart Content”, “Smart Sending”
  • Basic segmentation
  • Flexible editor

Benchmark is a comprehensive email marketing tool that confidently offers a free plan for businesses with up to 500 subscribers. It provides an array of features such as email templates, automation, A/B testing, and analytics, allowing you to effectively engage your subscribers.

With its intuitive and user-friendly interface, you can easily create and send professional-looking emails to your subscribers. Benchmark also offers seamless integrations with popular platforms such as Shopify and Salesforce, making it easy to connect with your customers.

The biggest advantage of Benchamrk lies in its AI-powered features such as “Smart Content” which automatically generates email content for you. On top of that, there is another useful AI-powered tool “Smart Sneding” that is used to improve deliverability and increase engagement.


Free plan: 300 emails per day and unlimited contacts

Key features: 

  • Email templates
  • Automation
  • A/B testing
  • Reporting
  • Analytics
The home page interface of Brevo, an email marketing tool.

Brevo is an exceptional and intuitive email marketing tool that businesses of all sizes can utilize to connect with their customers and boost their brand. With its free plan, businesses can send up to 300 emails per day, making it an ideal option for small businesses and startups that are venturing into email marketing.

Brevo’s free plan offers plenty of features that can help businesses optimize their email campaigns. These include email templates that can be effortlessly customized to match a company’s branding and messaging, automation tools that can save time and enhance efficiency, and A/B testing to help businesses experiment with different email designs and content to see what resonates with their audience.

Another pivotal benefit of Sendinblue is its reporting capabilities, which provide businesses with valuable insights into their email campaigns. This includes open rates, click-through rates, and other engagement metrics. Such insights can help businesses refine their approach over time and improve the efficacy of their email marketing efforts. With all of these features and more, Sendinblue is an excellent choice for businesses seeking to elevate their email marketing game.

Enhance Communication and Engagement through Email Marketing Tools

Email marketing tools have revolutionized the way businesses communicate with their audience. In today’s digital age, it is more important than ever to have effective communication strategies in place. Email marketing tools have emerged as one of the most effective ways to engage with customers and prospects.

With powerful features such as segmentation, automation, and personalization, businesses can now deliver highly targeted messages to their subscribers, resulting in better engagement and higher conversion rates. This has led to increased customer loyalty and improved sales performance.

Key features of email marketing tools

Additionally, email marketing tools have made it easier for businesses to manage their campaigns and track their results, providing valuable insights into what works and what doesn’t. As a result, businesses can make data-driven decisions about their marketing strategies and optimize their campaigns for maximum impact.

Overall, email marketing tools have become an essential part of any business’s marketing toolkit, enabling them to connect with their audience in a more effective and personalized way.

Furthermore, email marketing tools offer detailed analytics and reporting, allowing businesses to track the performance of their campaigns and make data-driven decisions to enhance their overall marketing strategy.

Why Email Signatures are Better than Email Marketing Tools

Investing in an email marketing tool can bring significant benefits to businesses of all sizes, helping them to strengthen their communication with their audience and drive business growth. However, sometimes using email signatures might be enough. They not only allow you to establish a professional image for your online communication but also can subtly promote your services using call-to-action banners. Generate leads to your social media channels using interactive social media icons. 

Here are the key reasons why email signatures have more advantages over traditional email marketing solutions:

  1. Cost-Effective and Efficient: Email signature marketing is a cost-effective solution for your brand that ensures engagement with your audience. By incorporating marketing messaging, visuals, and calls-to-action in your email signature, you can deliver a consistent brand experience and generate interest in your products or services.
  2. High Open Rate: Business emails have an almost 100% open rate and are more likely to be read. This is because they generate a sense of trust that mass emails don’t, resulting in increased engagement and interaction.
  3. Unparalleled Reach: With the average employee sending approximately 40 emails a day, the potential for impressions is immense.
  4. Consistent Brand Presence: By incorporating your brand’s logo, color scheme, and other distinguishing features into every email signature, you’re effectively ensuring a consistent brand presence in every correspondence.
  5. Professional First Impression: An email signature portrays both yourself and your business as one that should be taken seriously.
  6. Boosts Brand Awareness: Each time you send an email, you spread the word about your business and share your brand with a wider audience.
  7. Enhances Marketing Efforts: As a campaign channel, email signature marketing provides the best ROI out of all the possible digital marketing strategies.