In the digital age, every interaction counts, including emails. The most overlooked aspect of emails is the signature. An email signature is more than just a sign-off; it’s an opportunity to boost your brand awareness. In this blog post, we’ll explore what brand awareness is, why email signatures are an effective tool for building it, and how you can leverage them to enhance your brand’s visibility.
Contents
What is Brand Awareness?
Brand awareness is a marketing term that refers to the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services. It was introduced as a marketing concept in the late 20th century. Having high brand awareness means that consumers can recognize and recall your brand in different situations, and it’s a crucial component of a company’s success.
Brands with high brand awareness are generally referred to as ‘trending,’ ‘buzzworthy,’ or simply ‘popular’. Creating brand awareness is a key step in promoting a new product or reviving an older brand. It’s the bedrock of your sales funnel. After all, you need to be able to recognize a brand to trust and buy from it
Why is an Email Signature the Best Tool for Building Brand Awareness?
Email signatures are a powerful tool for building brand awareness for several reasons.
First, they reach everyone you communicate with via email, from clients and suppliers to partners and even potential customers. This broad reach makes them an excellent tool for spreading awareness of your brand.
Second, email signatures are often overlooked, making them a unique opportunity to stand out. A well-designed, professional email signature can leave a lasting impression and enhance your brand’s image.
Finally, email signatures are versatile. They can include not just your name and contact information, but also your logo, social media links, promotional banners, and more. This versatility allows you to tailor your email signature to your brand and the message you want to convey.
How to Use Email Signatures to Improve your Brand Awareness?
Boosting brand awareness with email signatures involves more than just including your logo. Here are some strategies to consider:
Consistency
Ensure that all employees have a consistent email signature. This consistency reinforces your brand identity with every email sent. But how to do that? Of course, you can always ensure consistency by sending pre-made HTML email signatures to your team members with a detailed steps on how they can install them to their inboxes. But…
What if somebody wants to make changes to the original template? That’s where the problems start to show up. Fortunately, there are email signature management solutions like BulkSignture, which you can use to keep your corporate email signatures consistent for everyone.
Design
Investing in a professional, clean design that reflects your brand’s aesthetics always makes difference, not only in email signatures. But how to create a professional email signature? You might’ve heard about email signatures created in a Google Docs file, which is an acceptable option. However, you should know that if you choose this option, you’ll be limited in terms of customization.
The only option that allows you to unlock the full potential is an HTML email signature editor. Apart from a convenient email signature management system, BulkSignature also provides a built-in email signature editor with multiple templates that you can customize to reflect your brand identity. A centralized system ensures that all employees have access to the same templates, fonts, logos, and other design elements.
Content
Besides the basic contact information, consider including social media icons, a call-to-action, or even a promotional banner. Social media icons can be considered as a primary booster of brand awareness, since it’s the most visible part of your email signatures that recipients can interact with. When you create your email signature in a Google Docs file, it is possible to add social media icons and even link them to your company social media. But the final result may turn out to be inconsistent – your social media icons and call-to-action banners may end up not working when you port your signature to your inbox, some icons may not show up properly. On top of that, customizing your social media icons is a major issue.
For consistent experience, BulkSignature allows you to take advantage of the broad range of social media icons that you can customize to your needs. You can select size, shape, and color. Moreover, if you want to change some of the links you can centrally implement it from the company data dashboard. The changes are applied immediately.
Links
Aside from social media icons you may want to Include links to your website, blog, or recent work to drive traffic and increase engagement. In most of the cases you add your website as one of the lines of your contact details. You can use either letters to identify the point (e.g.: M:.. ; W:… ; A:…, etc.), contact details icons, or emojis. We suggest using emojis since they do not require additional optimization for consistent visibility in your email signatures.
Updates
Major aspect of building your brand awareness by means of email signatures lies in regular updates. Your email signature should include current promotions or news about your company. Although, it’s not always easy if done manually, but with email signature management solution you can make updates with just a couple clicks and keep up with the fast pace of the content changes. When updates are required, such as a rebranding effort or a change in company details, these can be rolled out universally from a central dashboard, ensuring every team member’s signature remains up-to-date
Conclusion
Remember, every email sent is an opportunity to boost your brand awareness. Make the most of this opportunity with a well-crafted email signature.
Email signatures are a powerful, yet often overlooked tool for boosting brand awareness. By ensuring consistency, investing in design, carefully considering content, including relevant links, and keeping your signature updated, you can turn every email into a branding opportunity. With the assistance of a powerful email signature management you can start leveraging your email signatures today and watch your brand awareness skyrocket.