Think about the last time you made a big purchase or ordered something online. If you’re like 93% of consumers, you probably read a few online Google reviews first before making your decision.
That’s the power of online reviews, which often influence buying decisions more than traditional marketing and advertising. And in this guide, we’re taking a closer look at one of the most overlooked places to showcase and encourage more reviews: email signatures.
Why Your Email Signature is the Perfect Place for Review Requests
Email signatures might not be the first place you think of when it comes to your business reviews, but they’re one of the most underutilized tools for growing your online reputation and getting more Google reviews.
Here are six reasons why they offer the perfect home for your review links.
Your Email Signature Reaches Customers at the Right Time
Your email signature is valuable digital real estate. Unlike promotional emails that can end up in spam folders or get ignored in crowded inboxes, everyday business emails are typically opened and read carefully.
When you’re responding to a customer or business partner after completing a project, resolving an issue, or answering a question, they’re already engaged with your business and often feeling positive about the experience. Adding a review link to your signature allows you to present the opportunity to leave feedback at a moment when customer satisfaction is naturally high.
Your Email Signature Makes Review Requests Feel Natural
One of the biggest advantages of using your email signature for review requests is that it doesn’t interrupt the conversation.
Instead of sending a separate email asking for a review, the invitation is included as part of your regular communication. The review link sits at the bottom of your message, giving customers a convenient way to leave feedback whenever they’re ready. This approach feels less intrusive and often generates better results than standalone review request emails.
Your Email Signature Creates Ongoing Review Opportunities
Because your signature appears on every email you send, it provides consistent visibility for your review request.
A customer may not be ready to leave a review the first time they see the link. However, after multiple positive interactions with your business, they may decide to click through and share their experience. By including a review link in every email, you create ongoing opportunities to collect reviews without any additional effort.
Over time, the more reviews you collect, the stronger your online reputation becomes. A growing volume of authentic customer feedback can also improve your visibility in local search results, making it easier for potential customers to discover and trust your business.
How to Find Your Google Review Link
Before you can add a Google review link to your email signature, you’ll need to grab the correct URL from your Google Business Profile.
The goal here is to make leaving a review as easy as possible. Rather than sending customers to your website or asking them to search for your business on Google, you want to take them straight to the review window where they can leave feedback in just a few clicks.
The fewer steps involved, the better. If customers have to search for your business, navigate to your profile, and then find the review button themselves, there’s a good chance they’ll give up before leaving a review.
Fortunately, finding your Google review link is quick and straightforward. Google has simplified the process over the years, making it easy to generate your review link directly from your Business Profile.
Here’s how to find it:
- Search for your business name on Google while logged into the Google account connected to your Google Business Profile.
- Locate your Business Profile management panel in the search results.
- Click “Ask for reviews” (or “Get more reviews”, depending on your interface).
- A pop-up window will appear containing your unique review link.
- Click the copy icon to save the link to your clipboard.
That’s it. This link takes customers directly to the Google review form where your customers can leave feedback immediately.
If you operate a physical location, don’t stop at email signatures. The same review link can be turned into a QR code and displayed on receipts, business cards, invoices, or at your front desk, helping you create a consistent review-generation strategy across both online and offline customer touchpoints.
Best Practices for Asking for Reviews in Your Email Signature
Adding a Google review link to your email signature is a great first step, but simply pasting a URL at the bottom of your emails isn’t enough. If you want customers to actually click through and leave feedback, you need to make the request visible, relevant, and easy to act on.
Here are some best practices to keep in mind.
Keep the Message Short and Benefit-Driven
When it comes to review requests, less is usually more.
Most customers don’t need a lengthy explanation about why reviews are important to your business. Instead, focus on making the request simple and highlighting the value of their feedback. A short, friendly call-to-action is often all that’s needed.
Here are a few examples for different industries:
Example Review CTAs
Industry | Example CTAs |
Home Services (Plumbers, Electricians, HVAC, Roofers) | Happy with our work? Leave us a Google review. We’d love to hear about your experience. Review us on Google. Help other homeowners find a trusted local service by leaving a review. Was the job done right? Let us know with a quick Google review. Your feedback helps us improve and serve more customers. Leave a review today. |
Healthcare & Dental | Happy with your visit? Share your experience on Google. Your feedback helps us provide better patient care. Leave a review. We’d love to hear how we did. Review us on Google. Help other patients make informed decisions by sharing your experience. Had a positive experience with our team? Leave us a Google review. |
Real Estate | Enjoyed working with us? We’d appreciate a Google review. Help future buyers and sellers by sharing your experience. We’d love your feedback on your property journey with us. Found your dream home? Tell others about your experience on Google. A quick review goes a long way; share your feedback today. |
Restaurants & Cafés | Loved your meal? Leave us a review on Google. Tell us about your dining experience with a quick Google review. Enjoyed your visit? We’d love to hear your feedback with a Google review. Help fellow food lovers discover us by leaving a review. Great food deserves great feedback; review us on Google. |
Professional Services (Consultants, Agencies, Accountants, Lawyers) | Enjoyed working with us? Leave us a Google review. We’d value your feedback on our service and support. Help others find a trusted partner by sharing your experience. Your review helps us continue delivering great results. Tell us how we did with a quick Google review. |
Pro Tip: Place the review request beneath your contact details to keep your signature clean and easy to scan.
More practical advice on email signature designs here: The Official BulkSignature Email Signature Designs Handbook
Use a Clickable Button or Image
If you want your review request to stand out, a button or image can be more effective than plain text alone.
A simple graphic featuring the Google logo and a message like “Leave Us a Review” can draw attention without overwhelming the rest of your signature. Once added, simply hyperlink the image to your Google review page so the entire graphic is clickable.
Just remember to keep the design professional and consistent with your branding.
Prioritize Mobile-Friendly Design
Many people read and respond to emails on their phones, so your review request needs to work just as well on mobile as it does on desktop.
As a rule of thumb, try to avoid tiny text, oversized graphics, or complex layouts that become difficult to navigate on smaller screens. Instead, keep your email signature and review button clean, well-spaced, and easy to tap with a thumb.
More mobile-friendly email signature design inspiration here: Mobile Email Signature Examples That Work on Every Device
Follow Google’s Guidelines
When asking for reviews, it’s important to stay within Google’s rules.
Google prohibits businesses from offering incentives such as discounts, vouchers, gifts, or free products in exchange for reviews. You should also avoid asking specifically for positive reviews. Instead, invite customers to share their honest feedback and experience.
Failing to follow Google’s guidelines can lead to reviews being removed and, in some cases, issues with your Google Business Profile.
It’s also best to avoid asking multiple customers to leave reviews from the same device or network. Google’s spam detection systems may flag these reviews as suspicious. Encouraging customers to use their own phones or computers is the safest approach.
Test Your Review Link Before Going Live
Before adding your signature across your team, send a few test emails to yourself and colleagues.
Make sure:
- The link opens the correct Google review page
- Customers are taken directly to the “Write a Review” window
- The signature displays correctly across different devices and email clients
- Any buttons or images are fully clickable
A quick test can help you catch issues before they affect your review collection efforts.
Consider Using a Cleaner URL
Google review links can sometimes be long and unattractive. If you’re displaying the URL itself rather than hiding it behind text or a button, consider using a URL shortener to make it look cleaner and more user-friendly.
Whatever format you choose, the most important thing is that customers are taken directly to the review form as quickly as possible. The easier you make the process, the more likely people are to leave feedback.
How to Add Google Review Link to Email Signatures
Once you have your link and your call-to-action text or image, it’s time to update your signature settings.
The process varies slightly depending on which email client you use, but the core concept remains the same: you are creating a hyperlink behind a text string or an image.
Here’s how to add the link in Gmail and Outlook.
Adding Google Review Links to Email Signatures in Gmail and Outlook
Email Client | Steps |
Gmail | 1. Open Gmail and click the gear icon in the top-right corner, then select “See all settings.” 2. Scroll down to the “Signature” section. 3. Select your existing signature or create a new one. 4. Add your review CTA text or review image. 5. Highlight the text or image and click the Link icon in the formatting toolbar. 6. Paste your Google review URL. 7. Scroll to the bottom and click “Save Changes.” |
Microsoft Outlook (Desktop) | 1. Open Outlook and click File > Options. 2. Select Mail from the left-hand menu. 3. Click Signatures. 4. Choose the signature you want to edit. 5. Add your review CTA text or image. 6. Highlight the text or image and click Insert Hyperlink. 7. Paste your Google review URL. 8. Click OK to save your changes. |
Outlook on the Web | 1. Click the gear icon to open Settings. 2. Search for “Email signature.” 3. Open your existing signature or create a new one. 4. Add your review CTA text or image. 5. Use the formatting toolbar to add a hyperlink to your Google review URL. 6. Save your changes. |
Elevating Your Signature with a Google Review Widget
A simple review link is a great way to encourage customer feedback, but if you want to make an even stronger impression, consider adding a Google review widget to your email signature.
Unlike a standard text link or button, a review widget actively showcases your reputation. It can display your current Google star rating, review count, and sometimes even recent customer feedback directly within your signature. So instead of simply asking people to leave a review, you’re showing them why others already trust your business.
How to Create a Google Review Widget for Your Email Signature
If you’ve never set up a review widget before, don’t worry. It’s usually a quick process and can often be completed in less than fifteen minutes.
To get started, you’ll need an email signature or review management provider that supports Google review widgets. These platforms connect to your Google Business Profile and automatically pull information such as your star rating, review count, and recent customer reviews.
Here’s what the setup process typically looks like:
- Choose a review widget provider that supports Google Business Profile integrations.
- Connect your Google Business Profile by signing in with your Google account and granting access.
- Select the widget style you want to display, such as a star rating, review count, review snippets, or a combination of all three.
- Customize the design to match your branding, including colors, fonts, button text, and layout.
- Add a “Leave a Review” button that links directly to your Google review page.
- Generate the widget code or signature block provided by the platform.
- Paste the widget below your name in your email signature and send yourself a test email to check that everything displays correctly.
Once your email signature widget is live, it will automatically update as you receive new reviews, allowing you to showcase your latest ratings and customer feedback without making manual changes to your signature.
Managing Email Signatures Across Your Entire Team With BulkSignature
If you’re a solo entrepreneur or run a small business, adding a Google review link to your email signature is a relatively quick task.
But once you have a team, things become a lot more complicated.
You can send instructions asking employees to update their signatures, but there’s always a chance that someone forgets, uses the wrong link, or accidentally breaks the formatting. Before long, you end up with inconsistent branding and missed opportunities to generate reviews.
This is where a centralized email signature management tool becomes an invaluable resource for businesses.
For example, with a platform like BulkSignature, you can create a single signature template that includes your Google review link, review widget, or any other marketing banner you want to promote. Once it’s set up, you can deploy it across your entire organization with just a few clicks.
This allows you to make sure every employee across every team and department sends emails with the same professionally designed signature and review request. And if you want to update your CTA, swap in a new widget, or launch a seasonal campaign, you can make the change once and push it to everyone instantly.
Want to see how centralized email signature management can save you hours of admin work? Try BulkSignature for free today — no credit card required!
Frequently Asked Questions About Google Review Links and Email Signatures
What is the best call-to-action text for a review link?
The best text is short, polite, and clear about what you are asking. Phrases like “How did we do? Leave a review on Google” or “We appreciate your feedback! Click here to review us” work very well.
How do I add a Google review link to a new signature?
Most email clients allow you to edit your email signature through the settings menu. Simply add your review CTA, highlight the text or image, and hyperlink it to your Google review URL before saving your changes.
Should I include a photo alongside my Google review link?
A professional headshot or company logo can help build trust and make your signature feel more personal. Just make sure the image doesn’t distract from your review request or create layout issues on mobile devices.
How do I pick the best call-to-action for a Google review request?
The most effective CTAs are short, clear, and focused on customer feedback. Keep the wording simple and make it obvious what action you’re asking recipients to take.
Can I use my email signature to promote recent Facebook posts or marketing campaigns?
Yes, but avoid overcrowding your signature. If your primary goal is generating reviews, give the review request more prominence than other promotional links.
